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Older people

Our assessment explores what councils and their partners have achieved in their ambitions to promote and support the independence and well-being of older people. It places emphasis on corporate approaches to improving the lives of older people that are shaped by their views.
 
 
Manchester City Council: Changing perceptions through a positive images campaign
31 July 2008
Manchester City Council leads a positive images campaign intended to change the public perception of older people.
Manchester City Council: The annual Full of Life festival
17 July 2008
Since 2004 Manchester has held an annual Full of Life festival to celebrate age. Over the course of a week events are held across the city, both locally and in the city centre.
Penwith District Council: Raising awareness of local services at annual Senior Life Skills events
17 July 2008
Penwith holds an annual one day event to raise awareness of the range of services available to older people in the area.
Penwith District Council: Working with the local press to raise awareness
17 July 2008
Every two months the Penwith Older People Forum have a full page column in the local newspaper "The Cornishman".
Dudley Metropolitan Borough Council, Age Concern and Dudley Primary Care Trust - Local exercise action pilot (LEAP)
17 July 2008
Age Concern in Dudley, work in partnership with the council and Primary Care Trust, to provide a range of activities for the over 60s that are designed to keep people fit and active.
Penwith District Council - Volunteer cycling and walking schemes
17 July 2008
Penwith has two exercise schemes aimed at the older community, which are sustained by volunteers, many of whom are 50 plus.
Blackpool Council and London Borough of Camden Council - Making the most of parks through volunteer schemes
17 July 2008
Blackpool has a network of Friends of Parks. The friends maintain the parks and engage with local communities.
Hartlepool Borough Council - GP leisure referrals
17 July 2008
Hartlepool has run a successful GP leisure referral scheme for almost 15 years. The GP referral scheme started as a 10 week project in 1994 and has continued ever since through a range of funding ...
Penwith District Council - Annual taster leisure events
17 July 2008
Each year Penwith runs a two week taster event to encourage older people to try new leisure activities. These are co-ordinated free taster sessions for the over 50s.
Blackpool Council - Sporting champions
17 July 2008
Blackpool Council has appointed sporting champions from the older community to encourage take-up in leisure activities amongst the over 50s.
Older people